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What Does Organic Mean?

Friday, November 12, 2010 View Comments Comments (0)

The Web has a language of its own – created in many instances by applying new uses to old words, such as link, anchor or cookie. One of these new uses is with the term organic. When organic is used, say, with food, it’s referring to a product coming more purely from animal or vegetable origins, as opposed to manufactured chemical origins. In other words, it’s “free” of something that some people don’t want.

Organic, in search engine terms, is also “free” of something in that it refers to unpaid rather than paid results. Organic results come from SEO strategies that include everything from effective keywords, page titles and domain names to effective navigation, quality site content and strategic anchor text. Non-organic results come from paid advertising (Google Adwords, for example).



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